Posts Tagged ‘Lacoste Challenge’

Hayden Christensen talks about farm work and love

Tuesday, November 17th, 2009

Hayden Christensen talks about farm work and love


Since Hayden Christensen played the smart Anakin Skywalker in “Star Wars”, you can’t think of the young star brigade without him. Now, on top of that, a perfume was dedicated to the Canadian, who is engaged to “OC“ Star Rachel Bilson. With a sexy unbuttoned polo shirt the 28 year old is advertising the new male fragrance from Lacoste “Challenge“:

Instyle: On the campaign picture there is not one chest hair in sight. Are you waxing?
Hayden Christensen: (laughs) God, no, I never did that. It would hurt to bad. It wouldn’t really pay off, because haven’t got a lot of chest hair.

Instyle: People Magazine voted you one of the sexiest man in Hollywood. Do you like that?
Hayden Christensen: It’s flattering, but i get embarrassed, when someone asks me about it. I’m not really paying attention to my looks. It only takes me 15 minutes in the bathroom.

Instyle: Do you like the new Lacoste Challenge fragrance?
Hayden Christensen: The fresh scent of Lemon and orange and the heavy scent of ginger and dark wood, is reminding me of my fathers smell.

Instyle: What was your biggest challenge?
Hayden Christensen: My brother Tove, my sister Heijsa and I participated in the “Eco- Challenge” in Figi, when I was 21. It was a TV-adventure show, a 500 km race with 50 teams, who have to go threw the jungle on their own. There’s still a You Tube video.

Instyle: What do you like to do in your free time? Something adventures?
Hayden Christensen: I try to win tennis matches, and played against Mats Wilander in a Lacoste tournament for example. And I have a farm near Toronto with chickens and horses. That’s a good balance to Hollywood. We grow bio-vegetables and get our own power from solar-cells. I love to work on the farm and plow the land with my tractor.

Instyle: And your fiance is walking around in rain boots threw the mud?
Hayden Christensen: (laughs) We like to walk threw the woods. But I thinks she prefers to go shopping in Beverly Hills than farm work.

Instyle: Is she giving you styling tips?
Hayden Christensen: She sometimes buys shirts for me. But my favourite one, brought my grandma from Jamaica. It is a Hard-Rock-Cafe shirt.

From the November ‘09, German issue of Instyle magazine

Hayden Christensen: Real dude, this guy!

Sunday, November 15th, 2009

Hayden Christensen is the face of the Lacoste fragrance “Challenge” - but beauty treatments are not for him. Since he prefers driving to his farm!

Since he has played Anakin Skywalker in “Star Wars”, is Hayden Christensen, 28, as one of Hollywood’s hottest newcomer. His good fortune that he has decided at 17 to an acting career. Up to that time they said the Canadian, who is now engaged with “OC” star Rachel Bilson, 27, also requires a career as a tennis star. Since it was a plus that Lacoste - the main sponsor of Roland Garros - he was elected as a testimonial for the new fragrance for men “Challenge”. In Paris, hit OK! the sympathetic Star to talk about vanity, challenges, and his wedding …

Truthfully: in the morning… how long do you need in the bathroom?
Well, Rachel definitely takes more time than I do. As soon as I get out of the shower, I’m ready.

Aren’t you ambitious when it comes to your looks?
I kind of don’t care about that. I believe beauty comes from within. That’s why it’s important for me that I’m clean, when I step out of the shower. I pay attention that I eat healthy and that my body stays fit. I was at a beautician once or twice, but facials just hurt too much.

That sounds so healthy. Don’t you have any vices?
I did smoke. Until I decided, that I don’t want that in my life anymore. You have to want it. Otherwise quitting won’t work.

You’re the face of “Challenge”- which fragrance did your fiancee give you lately?
None. She rather gives me something to wear.

Because she thinks you need a stylist?
No (laughs). I suppose, because she loves shopping. And she thinks, that I don’t press ( ? belabor?) her so much, if she comes back not only with lots of stuff for her, but with a nice shirt for me, too.

What was your biggest challenge?
To stay as you are in showbiz, even if other people try to tell you how to be. That’s a challenge. That’s why most of the time I ignore, what I hear about myself. Fame can be bizarre and I try to avoid Hollywood, whenever it is possible. I work there, but I don’t attend parties, because I’m not the type who wants to be photographed all the time.

Where do you escape?
I like traveling very much, because I love to discover new places. Plus, I own a house on the Bahamas and a farm near Toronto.

A real farm with animals and land?
Well, we don’t cultivate stuff that has to be sold. But we make our own hay. And right now, I built a barn for horses, so I can keep horses too – not only pigs, chickens and pheasants. Of course someone takes care of the farm, when I’m not there. But I love it there.

Your fiancee is a shopping girl. How does Rachel like life in the countryside?
(Laughs) She’s born in L.A. and grew up there. And imagining her wearing rubber-boots in the dirt is pretty impressing. But honestly: she thinks it’s great at the farm, but she also likes going back to Los Angeles for some shopping.

How far are plans for your wedding?
We haven’t set a date, yet. And we haven’t start family planning, yet. One day we’ll have kids and then we’ll decide where to live. But that’s nothing for the near future.


The Scent of Hayden Christensen

Tuesday, September 8th, 2009

Legendary fashion brand LACOSTE has signed Canadian actor Hayden Christensen as the face of its new male fragrance, launching in September. Christensen’s playful charm, active persona and casual elegance make him the natural embodiment of the brand’s youthful, modern edge.

“We’re delighted to be working with Hayden as the face of the new male fragrance from LACOSTE as he perfectly captures the modern spirit of the brand. He’s young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance.” Andreas Gerber, Global Marketing Director, LACOSTE Fragrances.

Most recently, Christensen starred in Doug Liman’s ‘Jumper’, alongside Samuel L Jackson, Rachel Bilson and Jamie Bell; but he is perhaps best known for his role as Anakin Skywalker in George Lucas’s blockbuster epics ‘Star Wars Episode 2: Attack of the Clones’ and ‘Star Wars Episode 3: Return of the Sith’.

Christensen’s other film credits include George Hickenlooper’s ‘Factory Girl’ in which he played Bob Dylan, Sofia Coppola’s ‘The Virgin Suicides’, Sarah Kernochan’s ‘All I Wanna Do’ and John Carpenter’s ‘In the Mouth of Madness’.

For his performance in 2001 ‘Life As A House’, Christensen received the award for Best Breakthrough Performance from the National Board of Review, and was nominated for a Golden Globe and Screen Actors Guild Award.

Christensen will next be seen starring in ‘New York, I Love You’ opposite Hollywood heavyweights Orlando Bloom, Julie Christie, Kevin Bacon, Ethan Hawke, Natalie Portman, Rachel Bilson and Shia LaBeouf. ‘New York, I Love You’ is scheduled for released in 2009.


30 minutes to Seduce Hayden Christensen

Tuesday, September 1st, 2009

Heroes of the three “Star Wars” Hayden Christensen is my thank you. Darth Vader in custody.

Hayden Christensen, the game of seduction

This beautiful boy on her own, ultra-sporting and engaged to Rachel Bilson, is two heads taller than me and looks as flirting that Darth Vader, but I want to have and I will have it. Me too, I see my life as a challenge, slogan of the new fragrance from Lacoste Challenge which he is the muse. I start the machine with a big smile full of teeth and the look in his eyes. Without taking his eyes, I asked if the fragrance is part of the game of seduction. It responds very jargon: “Absolutely. When you meet someone for the first time, the scent that emerges is a very important sensory stimulator. ”

Hayden Christensen, her kind of girl

I beat the lashes very quickly, I get up at half, and handed him my neck to feel. “And I sense how? It’s Chanel! “I entrust hysterical. The manager and three press officers Lacoste attending the interview giggled. A split second aback, Hayden, a great professional, has resumed very quickly. He realized he was dealing with a lunatic. Prudent, he plays the game: “Mmmm, not bad! says he, connoisseur. While Chanel, hehe, it will be used against you. ” I can link asking her kind of girls, if there is a niche for me. As a casual spokesman for the Elysee, he skews: “This is not just for girls … but I think people who make me tilter are those who have a strong sense of themselves, structured minds … ” I cut: “Einstein, but blonde?” Re-laughter of my audience in the background. He continued, without worrying about my rude interruption: “Let’s say that I appreciate those who have a great sense of humor. For life is nothing without a good dose of laughter and humor, I think. ” Phew, as he sweats after a hockey game or tennis - his two favorite sports - but he has the impression of it being done well, is the principal. Come on, I leave the first inning.

Hayden Christensen, a happy man

The second round begins.

I asked him at any chance, if he is happy. “Yes, he replied, proud of him, I like to laugh, and laughter is a way of being happy. When I look at my face in celebrity magazines, I laugh at myself. I also laugh when I read what journalists write. Without a minimum of second degree, I have a very empty life. ”

Professionally, emotionally, it’s going too? I m’enquiers, seem to be about my baking … “Yes, I have been lucky in my profession, and emotionally I am surrounded by great people, who feel very good …” Annone he very first class.
“Especially if you’ve met me!” I concluded triumphantly. The gang at Lacoste is in ecstasy, the manager happy. Hayden feels compelled to abound in my mind. “Yes, I met you, and that, it proves that I really have a dream life. I can not complain. ”
At that moment, my phone rang. I look at the number, based loosely. “George Clooney is still calling me,” I said. Hayden looks to me, dumbfounded.
The device sounds. I still look at the number. “And that’s Brad, who is harassing me …” I can not help it, all these Hollywood actors spend their time to seek me, “I explain, totally mythological, to Hayden who has graciously laughing.

Hayden Christensen, a romantic man

Third round …

As it is summer, I asked the color of her swimsuit. “A colorful boxer shorts with prints, he replied without a beat.
And if he has a romantic temperament? “Yes, rather, admits he candidly. I love nature, forests, streams, I dream too much of the world as it could be. “.
I then offered him my secret weapon, my personal vision of a better world, I ask him to marry me.
The Lacoste girls, the manager, me, everyone is absolutely convinced he will say yes. Well, against all odds, believe it or not, Hayden Christensen said no. If this is not a challenge every day life!

The Lacoste Challenge Press Release

Wednesday, June 24th, 2009

” Never Resist the Call of the Game”

Challenge is the invigorating new fragrance for men from Lacoste; a positively energizing scent which captures the youthful dynamism of today assertive male urbanites. Epitomizing the tenacious attitude and effortless panache of the brand’s founding father, tennis legend Ren” Lacoste, this energetic new scent is aptly named, having been designed to inspire the wearer to confidently embrace whatever challenges or surprises life throws at him its motto: “Never resist the call of the game”.

Steadfast and purposeful, Ren (C) Lacoste consistently rose to the challenge with a polished flair and grace which underpins the image of relaxed elegance that is synonymous with the Lacoste brand. Featuring an uplifting composition of fresh, aromatic top notes juxtaposed with a complex, solid woody base, Lacoste Challenge proudly reflects this heritage while bringing a modern, edgy twist via its contemporary olfactory structure and trendy packaging design the perfect blend of tradition and modernity.

The face of the fragrance, and star of the TV and print advertising campaign, is popular Canadian actor, Hayden Christensen, whose playful charm, active persona and natural style make him the perfect embodiment of the brand’s youthful, modern edge.

We’re delighted to be working with Hayden as the face of the new male fragrance from LACOSTE as he perfectly captures the modern spirit of the brand. He’s young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance. Andreas Gerber, Global Marketing Director, LACOSTE Fragrances.

LACOSTE Challenge | The Fragrance

Subtly blending classic and modern ingredients, the unique olfactory structure of the scent serves as a sophisticated metaphor for the distinctive style of play for which Ren (C) Lacoste was renowned. Cool, focused and always clear-headed, Lacoste’s game-play was characterized by tenacious durability at the base line, punctuated with energetic bursts and an exhilarating lightness of touch.

Precise and determined, he would never run after a ball unnecessarily, which adroitly reinforces the spirit of casual elegance that remains at the heart of the brand. It was this trademark tenacity and consistency on the courts that earned Ren (C) Lacoste his famous Crocodile moniker “he never lets go of his prey which in turn inspired the iconic logo that has become synonymous with the brand, and one of the most recognizable emblems in the world.

Top Note ” THE SERVE
The fragrance opens strongly with fresh and energetic notes of tangerine and lemon, augmented by a burst of aromatic lavender one of the most classic ingredients in masculine perfumery which works to sustain the citric zing of the top notes into the heart of the scent.

Middle Accord ” THE VOLLEY
The energy of the middle accord is driven by spices including ginger, aptly representing Ren (C) Lacoste’s formidable skills at the net, which he used sparingly to sting opponents when least expected, bringing an exciting kick to his overall game play.

Just as the legend was renowned for his stamina at the base line; so the base notes are powerful, steady and consistent. Precious rosewood brings a modern edge to the scent, teak has an almost antique quality that reinforces the distinguished heritage of the brand, and the blackness of ebony corresponds to the slick modern design of the flacon. Together they create a sustained strength, giving the fragrance its solid foundation.

LACOSTE Challenge | The Bottle & Packaging

An inspired inventor, Ren (C) Lacoste continually made innovative adjustments to his rackets to make them more efficient and easier to handle. In the 1920s, he shipped hundreds of rolls of sticking plaster from the US to wrap around the handle of his racket to improve the grip. The idea quickly caught on and soon became used throughout the sport.

The Lacoste Challenge flacon is directly inspired by this remarkable innovation. Emulating the shape of a tennis racket handle, the solid glass bottle is encased in a lustrous black soft touch grip emblazoned with the iconic Lacoste crocodile logo, while the juice is a bright, eye-catching yellow. The color scheme is also a direct reference to the world of tennis in general, with its classic bright yellow balls and black racket grips. The outer packaging mirrors the flacon with a simple two tone design enhanced by the use of luxurious materials, including a glossy yellow finish contrasted with a soft touch matt black effect, elegantly set off by an embossed white crocodile logo with silver hotfoildetailing.

The overall result is a striking, modern reinterpretation of the brand’s youthful, sportive image, which pays tribute to the long-standing heritage of pioneering creativity that originated with its founder.

LACOSTE Challenge| The Line-Up

Eau de Toilette Spray, 1.6 fl. oz. $40.00
Eau de Toilette Spray, 2.5 fl. oz. $50.00
Eau de Toilette Spray, 3.0 fl. oz. $60.00
After Shave Lotion, 2.5 fl. oz. $42.00
After Shave Balm, 2.5 fl. oz. $37.00
Shower Gel, 5.0 fl. oz. $27.00
Deodorant Stick, 2.4 oz. net wt. $21.00

LACOSTE Challenge | Availability

Better Department Stores Nationwide
Summer 2009

LACOSTE Challenge | Press Contacts

Shane English, 212.299.3788
P&G Prestige Products, Inc.

Yasmine Afshar, 646.654.3447
NIKE Communications, Inc.

Hayden Christensen’s New Challenge: Face of Lacoste Fragrance

Monday, June 15th, 2009

Make a little room Josh Hartnett, James Franco and Justin Timberlake there’s a new celebrity fragrance model on the rise. Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge. And has a first look at the star’s sporty campaign. The altar-bound actor, who is engaged to Rachel Bilson, embodies the brand’s preppy spirit for the men’s fragrance which will launch in August. Check back for more details as they come in.



Interview with Hayden Christensen- Glamour (Paris) .Com

Thursday, June 11th, 2009

Hayden Christensen is the new muse signed Lacoste perfume. The opportunity for us to meet the star to learn more about his projects and his private life. Source.


Watch Interview

Lacoste Challenge Launch

Sunday, May 31st, 2009

Is really a coincidence, while others cover the booth of “soon LACOSTE Anakin Skywalker comes to the booth” with information. “LACOSTE”. I’d love to see it and LACOSTE booth. When you arrive at the front booth, occupying the front row of the 10 girls in their teens. LACOSTE. And only momently, LACOSTE were waiting for the new image model for men’s perfume. The front row is the rope had been extended, and almost anything you want in a girl shifted to the position of the rope in the stealing of a little booth staff. I know. But far too much BAREMASHITA. Back to back. They are great at giving up. Progress had been re-calculating.

The aim of all, LACOSTE perfume for men “LACOSTE CHALLENGE” image model HAYDEN CHRISTENSEN (Hayden Christensen). Star Wars, Anakin Skywalker (Darth Vader when young) as you may know the role. Staff and spectators gathered in the actual interview everyone, “Anna was a child I come Kin! What did I name it is?” Situation. If you did not know even heard the name, please be assured. Many others.

All told to wait about 20 minutes. 3 SP tough people has arrived surrounded by Hayden Christensen.

Attendant (?), A man of cool, and wander about which is which. In this case, the front row of girls age 10 and IKKIRI light yellow to cheer up was
just practice. “KYA ~! ~!!”" KYA, look at me!”

Maine planning of this event was that of a perfume gift to the winner. Hayden Christensen’s Pick something that you mentioned the name on the back of postcards in advance.

This incident occurred. The winner of two events and not the venue. “If not next to the coffee!” That began with noisy venue, take in the phone, there is something OSAMARIMASHITA. Girls “to take picture, I want!” Disaffected. Certainly, if you have a direct hand in the perfume, you might want it for men.

Then, the much-awaited signing. 10. 10 girls in almost every age had received a shrewd signing. This power. I want it a little.

I only have 10 minutes to start, “now get back to” the voice of the fans of Hayden Christensen was left were surrounded by SP.

Here is a story of struggle when I took pictures. SP’s so well built, but they remarkably than Hayden Christensen in Maine when I took pictures.
I was embarrassed.

Hayden Christensen played for Lacoste Challenge

Thursday, May 28th, 2009

The three-time winner at Roland-Garros and the star of the trilogy “Star Wars” exchanged a few rounds to promote the new fragrance Lacoste.

Mats Wilander won a match on Thursday. Not at Roland Garros as in the best years that have enabled him to win the tournament in 1982, 1985 and 1988 but a few hundred meters away, on the courts of the Tennis Club de Paris. Wilander faced one who played Anakin Skywalker in the trilogy “Star Wars” by George Lucas, Hayden Christiensen. The two stars are in two tie-breaks to promote the new fragrance Lacoste Challenge. And logically, the Swede who won.