Apr 29,2010

(RED) Launches The Lazarus Effect Campaign

Posted by admin with 5 Comments

Hayden is apart of the The Lazarus Effect Campaign by RED and took part in the PSA (see video below).

(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day’s worth of life transforming antiretroviral medication.

The campaign, directed by renowned photographer Brigitte Lacombe, features Hayden Christensen, Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro…..Read More ?

This entry was posted on Thursday, April 29th, 2010 at 2:00 pm and is filed under Alerts, Media, Mention. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

5 Responses to “(RED) Launches The Lazarus Effect Campaign”

  1. Comment by stacy in April 29, 2022 @ 6:07 pm

    Nice to see him participating in something like that alongside so many renowned artists. And he’s CUTE!

  2. Comment by bexy in April 29, 2022 @ 6:07 pm

    Cool… thanks Jen!

  3. Comment by Novi in April 30, 2022 @ 8:56 am

    Good on ya’ guys, Hayden of course and michelle rodriguez……..nice to see her looking good too.

  4. Comment by Shantel in April 30, 2022 @ 4:51 pm

    It started out funny (for forty cents i got extra mayonase) but then the message had a point. i’m glad that Hayden and other actors and actresses as well got to be apart of something that’s going to benefit those in need

  5. Comment by Rita from Rome in May 4, 2022 @ 5:10 pm

    I like VERY MUCH that Hayden is part of this project! Our sweet Canadian showa his big heart!