Legendary fashion brand LACOSTE has signed Canadian actor Hayden Christensen as the face of its new male fragrance, launching in September. Christensen’s playful charm, active persona and casual elegance make him the natural embodiment of the brand’s youthful, modern edge.

“We’re delighted to be working with Hayden as the face of the new male fragrance from LACOSTE as he perfectly captures the modern spirit of the brand. He’s young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance.” Andreas Gerber, Global Marketing Director, LACOSTE Fragrances.

Most recently, Christensen starred in Doug Liman’s ‘Jumper’, alongside Samuel L Jackson, Rachel Bilson and Jamie Bell; but he is perhaps best known for his role as Anakin Skywalker in George Lucas’s blockbuster epics ‘Star Wars Episode 2: Attack of the Clones’ and ‘Star Wars Episode 3: Return of the Sith’.

Christensen’s other film credits include George Hickenlooper’s ‘Factory Girl’ in which he played Bob Dylan, Sofia Coppola’s ‘The Virgin Suicides’, Sarah Kernochan’s ‘All I Wanna Do’ and John Carpenter’s ‘In the Mouth of Madness’.

For his performance in 2001 ‘Life As A House’, Christensen received the award for Best Breakthrough Performance from the National Board of Review, and was nominated for a Golden Globe and Screen Actors Guild Award.

Christensen will next be seen starring in ‘New York, I Love You’ opposite Hollywood heavyweights Orlando Bloom, Julie Christie, Kevin Bacon, Ethan Hawke, Natalie Portman, Rachel Bilson and Shia LaBeouf. ‘New York, I Love You’ is scheduled for released in 2009.

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