May 23,2010

Red Alert

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The documentary, exec produced by Spike Jonze and produced by Anonymous Content and (Red) — the organization that touts using commerce to help fight AIDS via co-branded products — debuts May 24 on HBO, YouTube and Britain’s Channel 4.

As they arrived, celebs such as Gabourey Sidibe, Hayden Christensen, and supermodels Iman and Christy Turlington made their way down the red carpet and answered questions from the media, including a Facebook-facilitated live Q&A from those following the action online. Read All ?

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