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May 05, 2010
Lacoste parades in Rio
Posted by admin • 3 Comments »

Who arrives in Rio next week is Michel Lacoste, son of tennis player Rene Lacoste, founder of French fashion house, and now the name behind the brand. Michel is accompanied by the Canadian actor Hayden Christensen - the new face of a perfume campaign for the brand. The pair stays at the Copacabana Palace, where, on May 12, Lacoste makes parade of his new collection.

Lacoste parades in Rio with the presence of “Darth Vader”

The French brand Lacoste launches summer 2011 collection with a parade in Rio de Janeiro on May 12. For the event, will the actor Hayden Christensen, the young Darth Vader in the Star Wars saga and that is the poster boy Challenge Lacoste perfume.

Hayden did not parade, but will be one of the hosts of the night next to the company’s chairman Michel Lacoste, son of the founder of the famous brand alligator, Rene Lacoste.

It will be the first parade in Rio, but the second in the country. In 2008, to mark the 75th anniversary of its creation, Lacoste did parade in the building of the Oca in Ibirapuera Park in Sao Paulo.

The theme of the summer collection is “Water and air bridge wins pier with lights in blue. The color also looks more frequent in men and women, also in white, others black and yellow.

The parade held at the Copacabana Palace for 300 guests. According to the company said, through his press office, the river is a strategic city and central to its expansion plans and will place the opening of the third store’s own brand by 2012.


Categories: Alerts, Lacoste Challenge

by jessica in May 05 - 10:39 pm

I’m from Brazil Jen, the day is May 12, not Oct. 12 ;)

by TAV in May 06 - 6:14 am

I guess the only continent he hasn’t hit is Antarctica……unless he’s been there on the sly. :p

Take care, Hayden, and have a ton of fun!

by Lora in May 06 - 8:53 am

But Andy Roddick is now the face of Lacoste Challenge. A little confusing, but I’ll be excited to see pics of Hayden in Rio!!