Susan Smith Ellis, CEO of (RED) and Hayden Christensen, star of Star Wars films and this summer’s “Takers,” will ring the NASDAQ Opening Bell to mark the beginning of the Lazarus Effect Campaign and to celebrate the broadcast of “The Lazarus Effect” documentary airing May 24 at 9:00 p.m. EDT on HBO.
The campaign equates what the average person can buy with 40 cents from a stick of gum to a smear of lipstick to what the same amount would mean to someone with HIV/AIDS in Africa; another day of life transforming medication. The campaign features Bono, Hayden Christensen, Javier Bardem, Penelope Cruz, Iman, Claire Danes, Toni Collette, Hugh Jackman, Orlando Bloom, Gabourey Sidibe, and others.
On May 24, 2010 HBO will present “The Lazarus Effect.” The 30-minute film captures a series of true-life resurrections on screen ones that don’t require a single act of magic or faith to make the miracle happen. Rather than miracles, “The Lazarus Effect” records the extraordinary, life-restoring effect of ARVs on HIV-positive Africans who, only a few years ago, would have never had a chance. Now they have hope.
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